legal
terms and conditions
your agreement with bragbox.
version v1.8 · effective date: 7 october 2026
section a – business user terms
these terms govern your use of the bragbox platform as a registered business or individual user.
- • bragbox offers a free trial for new users, normally 7 days — this may be extended (for example, if you were referred by an existing customer or discovered us through one of their brag videos).
- • if you choose to upgrade during the trial, you will lose any remaining trial days and convert immediately to a full user.
- • the subscription plan is called bragbox max.
- • a subscription provides 25 brag requests per billing period. this helps manage system load and keep subscription costs to a minimum.
- • if you require more brag requests, please email us and we will update your allowance.
- • subscription fees are charged in advance on a recurring basis, unless otherwise stated.
- • we may change the subscription price at any time by providing at least 30 days' notice.
- • failure to maintain payment will result in suspension of your ability to send review requests, and possible closure of your account.
- • you must keep your login credentials safe and not share them with others outside your organisation.
- • use strong, unique passwords and log out when not in use.
- • notify bragbox immediately if you suspect any unauthorised account activity.
- • you must not attempt to gain unauthorised access to any system, data, or network belonging to bragbox or its users.
- • you agree not to use the platform for any unlawful purpose, to harass others, or to send unsolicited review requests without a lawful basis.
- • prohibited businesses: you may not use bragbox if your business primarily provides, promotes or facilitates:
- illegal or unlawful products, services or activities.
- adult or sexual services, pornography, escort services or explicit adult content.
- gambling, betting, wagering, lotteries or similar services.
- firearms, ammunition, explosives, prohibited weapons or other dangerous goods.
- illegal or recreational drugs, drug paraphernalia, tobacco, nicotine or vaping products.
- high-risk or unregulated financial services, speculative investment schemes, crypto investment promotions, high-cost lending or get-rich-quick opportunities.
- deceptive, fraudulent or exploitative services, including scams, pyramid schemes, counterfeit goods, stolen goods or misleading business opportunities.
- hate, extremist or harmful activity, including the promotion of hatred, terrorism, violence, exploitation or serious harm.
- unlicensed or unsafe health-related services, including the unlawful supply of prescription medicines, prohibited medical claims or regulated services provided without the required permissions.
- any business or activity that we reasonably believe could harm customers, the integrity of reviews, or the safe operation and reputation of bragbox.
- • review integrity:
- reviews must come from real customers.
- bragbox must not be used by review-management, reputation-management or review-generation services acting on behalf of other businesses.
- you must not buy, sell, manufacture or fabricate reviews.
- you must not use bots, automation, artificial intelligence or any other technology to create, impersonate, alter or improperly influence a customer review.
- you may ask a genuine customer to leave a review, but you must not tell them what to say, require a positive review, generate their review for them, or use ai, bots or automation to impersonate or manipulate their response.
- • additional verification:
- some businesses may require additional verification before using bragbox.
- this may include businesses operating in regulated or higher-risk sectors such as financial services, healthcare, legal services, property and mortgage services, insurance, childcare, education, charities, alcohol-related businesses or other industries where licences, professional registrations or regulatory permissions may apply.
- we may ask for information such as your business registration details, website, trading address, professional registration, licence, regulatory status or evidence that you are authorised to provide the services you advertise.
- • you must only send review requests to individuals with whom you have a valid business relationship or lawful basis to contact.
- • comply with all applicable laws, including uk gdpr and the privacy and electronic communications regulations (pecr).
- • all platform code, designs, features, and brand assets are the intellectual property of bragbox.
- • use of these assets is granted only for your use of the platform and at our discretion.
- • you must not reverse-engineer, decompile, or otherwise interfere with the platform's operation.
- • bragbox is the data processor: we collect customer reviews and related personal data directly from customers via our platform.
- • you, the business, are the data controller: you receive the reviews and customer information and may use them in line with your own privacy policy and applicable laws.
- • we aim to provide the service with reasonable skill and care, but do not guarantee uninterrupted or error-free availability.
- • we may occasionally suspend the service for maintenance, security, or operational reasons, and will try to give advance notice where practicable.
- • to the maximum extent permitted by law, bragbox is not liable for any indirect, incidental, special, or consequential loss, or loss of profits, revenue, data, or business opportunities.
- • our total liability under these terms is limited to the amount paid by you in the 12 months before the event giving rise to the claim.
- • you warrant that you have all necessary rights and permissions to request reviews from your customers.
- • we provide the platform "as is" without any warranty that it will meet all your requirements.
- • we may suspend or terminate your account for breach of these terms or misuse of the platform.
- • if a payment you've made is disputed or charged back through your bank or card provider, we may automatically and immediately suspend your account and cancel your subscription while we look into it — this can happen before we've had a chance to review the circumstances, and isn't itself an accusation of wrongdoing. we'll email you when this happens. once the dispute is resolved, restoring your account is at our discretion.
- • you may cancel your subscription at any time, subject to your current billing period.
- • if you do not log in to your account for a period of 3 months, we will contact you and ask you to log in to keep your account active.
- • if you remain inactive for 5 months, we will close your account, delete your data, and cancel any active subscription.
- • these terms are governed by the laws of england and wales, and disputes will be subject to the exclusive jurisdiction of the english courts.
- • the bragbox service is open to and intended for uk-based users only.
- • we may ask business users to complete a brag (video review) about their experience using the bragbox platform.
- • if you agree to do this and submit a review, the same usage rights apply to bragbox as if you were a customer submitting a review for a business.
- • the brag wall and use of the bragbox system is solely at the discretion of the business user.
- • content screening: we automatically screen incoming brags for content that may not meet our rules. most brags go live automatically once screening completes - no manual step needed on your end. if something is flagged as potentially harmful or inappropriate, we hold it back and a member of our team reviews it before any decision is made, and we'll let you know the outcome. separately, you can report any brag on your wall at any time, whether or not it was ever flagged, if you believe it breaches our review rules.
- • sharing level: when a customer submits a brag, they choose one of three sharing levels for it: let it fly (shown on your public wall, and free for you to download and reuse in your own marketing - your own site, social media, and ads), wall only (shown on your public wall exactly as recorded, but not downloadable or reusable anywhere else), or private (not shown on your public wall at all - visible only in your own dashboard). this choice is made by the customer at the point of submission, and you cannot change it afterwards.
- • editing a "let it fly" brag: if a customer has given you permission to reuse their brag in your own marketing, it's yours to use in full, and you may edit it to fit your own brand - trim it for length, and add your own captions, imagery, or branding. you must not, however, change its substance or the overall impression a reasonable viewer would take from the full, unedited version - for example, you must not remove a caveat to make praise sound more unequivocal, reorder it to change its context, splice separate statements together as if they were one quote, or edit it in any way that turns a customer's personal experience into what reads like a factual claim or guarantee you haven't otherwise substantiated. as with any other use made before withdrawal (see section b3), if the customer later withdraws a brag you've already edited and reposted elsewhere, that doesn't undo the repost - you'll still need to remove it yourself from wherever you shared it.
- • once a brag is published, you cannot hide, make it private, remove, edit, trim, crop, or otherwise alter it yourself - it stays exactly as the customer recorded it, or not at all. this is separate from the "editing a 'let it fly' brag" allowance above, which only applies once such a brag has been downloaded for your own marketing use outside bragbox. reporting it is the only way to flag a concern, and our team decides the outcome after reviewing it.
- • to keep brag walls fresh, brags automatically expire after 60 days. users should download any videos they wish to keep before expiry.
- • if a customer gives permission to hear more from your business when submitting a review, you will be able to download their details into your own marketing tools or personal systems.
- • you are responsible for processing any changes to these permissions and complying with all gdpr obligations.
- • failure to process permissions correctly may put you in breach of gdpr.
- • we may suspend or remove your access to download marketing contacts if we reasonably believe there is misuse, are requested to do so by external agencies, or detect activity that breaches our terms.
- • you can update your own communication preferences - what bragbox emails or texts you about - at any time from your dashboard under my details → manage communication preferences.
- • if you want to close your account, please contact us.
- • if you close your account, or if your account is closed due to inactivity, suspected abuse, breach of our terms, a lawful request, or if bragbox ceases to offer its services, all of your information (including videos and customer details) will be permanently deleted.
- • we will always try to notify you in advance of closure or deletion, but this may not always be possible.
- • from time to time, we run limited promotional campaigns that automatically and randomly select some new signups to receive a reward (a subscription discount or a physical gift) — no purchase or payment beyond normal registration is required or possible.
- • whether you receive a reward, and which one, is determined automatically and is entirely at bragbox's discretion — receiving no reward is not an error or a fault on our part.
- • referral programme: if you're a paying customer, you may refer other businesses to bragbox, subject to the current rules shown on your referrals page (invite limits, link expiry, and reward amounts may change from time to time). we may withhold or reverse a referral reward if we reasonably believe it was earned through abuse of the programme.
- • video discovery credit: a viewer who reaches bragbox through a link or qr code on one of your brag videos may, if they sign up, receive an extended trial, and if they go on to subscribe, you may receive an account credit. this is automatic and not something either party can request directly.
- • promotional and discount codes: a code (whether automatically issued, personal to you, or more widely shared) applies whatever benefit it carries, subject to that code's own expiry, eligibility, and one-per-account conditions.
- • rewards and credits described in this section are not transferable, cannot be exchanged for cash, and cannot be combined with another promotional or discount code unless we say otherwise.
- • physical rewards require a valid uk delivery address and are subject to a claim deadline communicated at the time; unclaimed or declined rewards are forfeited.
- • bragbox may change, limit, pause, or withdraw any promotional campaign, referral programme, or discount code at any time without notice.
section b – customer review submission terms
these terms apply when you submit a review via the bragbox platform.
- • by submitting your review, you consent to bragbox collecting and sharing your review with the business you are reviewing.
- • the business you review is granted full, non-exclusive, perpetual rights to use, reproduce, display, and adapt your review in any format and media, worldwide.
- • bragbox retains the rights necessary to host, display, and process the review.
- • you may withdraw your review at any time by using the link in your thank-you email.
- • withdrawal removes the review from the platform and from the business's active use, but does not affect uses already made before withdrawal.
- • important note: the business (data controller) may already have downloaded or shared your review. while withdrawal removes it from active display and the bragbox platform, it cannot undo distribution that has already happened online. if you wish to remove content that has been shared elsewhere, you may need to contact search engines (like google) or hosting providers directly.
- • bragbox complies with uk gdpr and securely stores your data using reputable cloud infrastructure providers in uk data centres. contact us if you'd like more detail on the specific systems that support bragbox.
- • for full details, see our privacy policy.
- • your review must be honest and reflect your genuine experience.
- • you must not submit false, misleading, defamatory, obscene, or otherwise unlawful content.
- • you must not submit content that infringes the rights (including intellectual property rights) of any third party.
- • you must not submit reviews that are discriminatory, offensive, defamatory, slanderous, or that promote or share views, materials, or content that is illegal.
- • if you believe a brag video breaches these rules, you can report it directly from the brag wall it appears on, or by contacting us — we'll review it and take action if appropriate, which may include removing it.
- • we may also remove or restrict any content ourselves, at our discretion, if we believe it breaches these rules or our wider acceptable use policy — whether or not it's been reported to us.
- • where content is removed for the reasons above, we may also report it to law enforcement authorities where appropriate. if you believe content infringes your intellectual property or other legal rights, contact us at hello@bragbox.co.uk with details and we'll investigate.
- • we may invite members of the public to create user generated content (ugc) simulating reviews, in exchange for a gift card payment or a charity donation.
- • these are not genuine customer reviews and will never appear on the bragbox public brag wall. they are used only for home pages, training guides, and marketing activity.
- • there is no intention to suggest or imply these are endorsements of bragbox's services. they are purely visual content to demonstrate the look and feel of customer reviews.
- • if you submit content under this scheme:
- - no payment will be made unless your review is selected for use.
- - selection is based on creative and brand alignment, quality, and suitability.
- - you will be notified by email within 28 days if selected.
- - payment (gift card or charity donation) will be made within 14 days of notification.
- • selection decisions are based solely on creative needs, never on gender, age, ethnicity, or background. bragbox is open to all and our content reflects this.
- • editorial decisions are final. no cash alternatives are offered. we may pause or remove the scheme at any time.
- • by submitting content, you grant bragbox full rights to use, reproduce, share, and edit your content for marketing and website purposes for up to 24 months.
- • you acknowledge that:
- - (a) publicly available videos can be copied or shared by others, even against copyright.
- - (b) this is a good faith, non-contractual arrangement. bragbox reserves the right to recover damages if accepted content later damages our brand or operations.
- • this is not a contract of employment. it is a freelance arrangement. you are responsible for paying any taxes that may apply to any payment you receive.
- • brags (reviews) submitted by you are shown to the business user on their private and public brag walls.
- • users can share their brag wall link with other customers, and download and share videos stored on it across other platforms to help grow their business.
- • users can moderate their brag walls to ensure that only fair, accurate, and honest brags are shown to the public.
- • if a user moderates a brag, we ask them to provide a reason and we monitor for abuse or misuse.
- • to keep brag walls fresh, brags automatically expire after 60 days. users should download any videos they wish to keep before expiry.
- • like any public web page, your public brag wall can be read and indexed by search engines and ai-powered answer services, in addition to being viewable directly by visitors.
- • if you give permission to hear more from the business you are reviewing, they may download your details into their own marketing tools or personal systems to keep in touch with you.
- • you can change your consent choices at any time using the link included in the review invite or submission confirmation email we send you - no login required.